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How to say “Buy local” in a fresher, more interesting way? That was the question that people from Holcim asked when they approached us for the T-shirt design that would promote buying local cement. After considerable brain activity, a series of T-shirt designs was created with well known Croatian phenomena. Printed messages are based on the characteristics of cement and linked verbally with some local sayings in quite an unexpected way.
Categories: copywriting, print
