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We combine different kinds of design and text forms to reach the most interesting and functional solution. Categories we most often work within are: visual identity design, naming, copywriting, signage and navigation systems design, packaging design, book and publication design, digital design and print design.

Visual identity

Visual identity

Visual identity is the reason kids think cows are purple. Company’s identity isn’t just the popular logo, it is the combination of shapes, typography, colors, symbols, illustrations, photography...It is closely related with verbal identity whose most prominent representatives are name and slogan.

Examples

Naming

Name

If you were ever naming a baby, you know it is an interesting phenomenon. Process is similar to giving birth - painful and long-lasting - but when you come up with a good name, there is no greater joy. Also, it sounds like the most logical choice (which could be done by anyone, of course). Great name is not necessarily a guarantee for the great business, just like not every Bill, Mark or Donald would become a billionaire. But a badly chosen name could in fact do you harm.

Examples

Signage and navigation systems

Visual identity

Welcome to one of the most neglected design categories (in Croatia). You know when you enter a hospital and don’t know where the ward you’re looking for is and after 30 minutes of wandering through the hallways, somewhere in the dark corner behind the elevator you come accross the A4 white paper with a sign written in pen: “Blood lab. DO NOT ENTER!”? Ok, that’s the bad attempt at signage. In a more successful context, it involves signs, maps, pointers, graphics and everything that helps navigate someone through space, whether it’s a public institution (hospital, court, museum, etc.), park, business complex, exhibition and so on.

Copywriting

Visual identity

No, we don’t copy. Or photocopy stuff. In this case, we will use the term copywriting for the content writing service we provide. As opposed to typical copywriting that is mostly made to sell, the texts and slogans we write are oriented to reflect an image of the company and communicate in accordance with its verbal identity. We can guarantee we will never write “money-back guarantee”. More details on the blog.

Examples

Books and publications

Visual identity

If during the reading ectasy you don’have to move your thumbs to reveal text and you don’t even notice the font - a designer did a good job. We still love the smell and texture of the paper so we hold working on books and publications especially dear. Books are more than just covers, its entire content has to be analyzed and decided on suitable typography, margin relations, pagination position and so on.

Examples

print

Visual identity

Not everything can exist only in cloud, sometimes you need good old paper. After surprisingly long discussion, we have decided to put everything up to 8 pages in print category, and consider larger volumes publications. So, bookmark is a printed material that you use in books and publications. Materials from this categories are mostly done as parts of visual identities but they sometimes come as an individual project. Besides bookmarks, print category includes invitation, flyers, posters, ads, etc.

Examples

Digital content

Name

Do you sometimes feel too old because you can’t keep track of all software updates and can’t seem to figure out that Google+? It’s been a while since digital content meant websites, and while typing this a hundred new tech things have been released. (We predict launching of a responsive nail polish with miniature screen that can broadcast your message as well!) With programming support of our associates, Cipmann provides design and text for websites, newsletters, games, apps, blogs, etc. Even nail polishes, if necessary.

Examples

Packaging and labels

Visual identity

The wine label can knock you off your feet much sooner than the wine can. And yes, we know wines shouldn’t be judged by its label, but next to price it is the only thing we amateurs can relate to, since fruity aromas and behaviors of wine flies don’t make much sense. The content is essential without doubt - whether it’s bottled, bagged, canned or boxed - but when buying for the first time the user often judges the content by its packaging

Examples